This project was our first attempt at branding in the Information Design program. Working with a team of my peers, we selected a Calgary neighbourhood to design a visual identity system for— a process known as placebranding. We conducted desk research about the neighbourhood, field research in the form of street interviews, and public engagement activities to get a deeper sense of the personality of Kensington, our chosen neighbourhood. We developed a logo and brand guidelines, as well as a print newsletter, website, and physical assets using our visual identity system. My contributions to this project were parts of the logo and brand guidelines, and the web and physical assets. Find our entire placebranding project for Kensington, including our full design process, here!