Style Guide and Asset Development: Alberta Emergency Medicine
Goal: Identify a local problem that falls under one of the UN’s Sustainable Development Goals. Research the problem and develop design assets to educate audiences about it, following the specifications of a style guide.
Tools
InDesign, Figma
Year
2024
Course
Content Development and Design
The challenge presented in this project was to identify a local problem (within the province of Alberta) that would be covered under one of the UN’s Sustainable Development Goals, and develop design assets that could be used to educate an audience about the issue. I chose SDG 3: Good health and well-being, which aims to “ensure healthy lives and promote well-being for all at all ages” by improving global health outcomes. Within this goal, I chose to research the strain on Alberta’s emergency medicine system. I developed three design assets that would aim to educate audiences on this topic— one print, one digital/interactive, and one physical. I also developed a style guide that all of these resources would use in order to remain visually consistent.
Design Process
Research & Style Guide
Design Assets
I developed a set of design assets aimed at educating audiences about the information I gathered during my research. This included a print asset, digital or interactive asset, and physical asset.
The first step in this project was to conduct research into my chosen topic. I began to look into the current state of emergency services in Alberta, and research some possible causes and effects of emergency medicine strain. I also developed a basic style guide — colour palette and typographic styles— that would be used to present these findings.
1. Print. A magazine discussing the strain on Alberta’s emergency medicine system
2. Digital/Interactive. A mobile choose-your-own-adventure game, guiding users through the complicated process of accessing emergency medical care in Alberta
3. Physical. 3D puzzle made up of items found in a trauma kit. Each piece is printed with a statistic or fact from the research I conducted